Urban Formmula (Referred to as “we”, “our” or “us” in the document) gives your privacy protection an utmost importance. The privacy policy intends to clarify how your personal information will be collected, used and disclosed by Urban Formmula.

Kindly note that this privacy policy is applicable to the Urban Formmula website, its associated subdomains that are referred to as our “service” in this document. It further includes Urban Formmula’s application.

If you access or use our services, you give consent that you have thoroughly read, understood the policy and you agree to Urban Formmula’s collection, storage, usage and disclosure of your personal information. It is described in this Privacy Policy and the Terms of Service.

Definitions and key terms:

Kindly note that Urban Formmula takes no responsibility for the outcome that may occur during the course of the usage of Urban Formmula’s resources. Urban Formmula reserves every right to amend prices and revise the resource usage policy anytime without prior notice.

Cookie: While you are on the Urban Formmula website, your browser might generate a small amount of data called Cookie. It is used for browser identification, analytics, remembering login-password details, language preference and other customizations.

Company: In the stated policy, words like “Company”, “We”, “Us”, and “Our” stand for Urban Formmula, the company that is located at 403, Sunrise Business Center, Nr. Divyajivan Satya, Nikol, Ahmedabad – 382350, Gujarat. The company takes responsibility for the information provided under the privacy policy.

Country: Where Urban Formmula or the owners/founders of Urban Formmula are based. In this case, the term country refers to India.

Customer: Any company, organization, entity or individual that signs up to use Urban Formmula services are referred to as Customers in the document.

Device: The term refers to mobile phones, tablets, computers or any other internet-connected device that are used to access services provided by Urban Formmula.

IP address: IP (Internet Protocol) address is a unique number assigned to each device connected with the internet services. The number is generally assigned geographic blocks wise. The number’s chief objective is to identify the location of internet connecting device.

Personnel: The term is used for individuals employed by Urban Formmula or are working with Urban Formmula on a contractual basis to perform a service on behalf of one of the parties.

Personal Data: It refers to information that is direct, indirect or connected with other information including a personal identification number. It helps identify an entity or an individual accessing the website.

Service: Service means services provided by Urban Formmula. It is described in the relative terms on the Urban Formmula website.

Third-party service: Third-party service here refers to advertisers, contest sponsors, promotional and marketing partners and other content providers who we think provide interesting products or services.

Website: The “Website” or “Urban Formmula Website” terms refer to Urban Formmula’s official website that can be accessed through the link www.Urban Formmula.in.

You: A person or entity that has registered with Urban Formmula to avail its services.

What information is collected by Urban Formmula?

When you visit Urban Formmula website, or register an account on our site, place an order, subscribe to Urban Formmula’s newsletter, we collect small amount of information from you by asking you to respond to a survey or fill out a form. We may ask you for details like:

Name/ Username

Contact Number

Email addresses

Mailing addresses

Billing addresses

Numbers of debit/credit card

Password

How is the collected information used?

The information collected will be used for the below-mentioned purposes:

• Enhance and personalize your website surfing experience and fulfil your customized needs.
• To improve website based on the information and feedback received.
• To respond more effectively to customer service requests and support needs.
• For transaction process.
• For contest, promotion, survey or enhancement of a website feature.
• To send periodic emails.

End user information received from third-parties:

Urban Formmula collects end user data to provide robust services to our customers.

In most cases, this information is voluntarily provided by the end users by sharing the details of their social media websites.

If you consent to share your social media profile with us, Urban Formmula may use publicly available information.

However, you can always go to your privacy settings and determine how much information on social media you wish to make publicly available.

Most important: Does Urban Formmula share the collected information with third-parties?

Kindly note that Urban Formmula shares your information with third-parties such as advertisers, contest sponsors and partners in promotional and marketing activities. We also share your information with content provider whose products or services we think might interest you.

Urban Formmula may also share it with current or future affiliated companies, business partners in case the company is involved in a merger, asset sale or other business reorganization. In such a situation your personal and non-persona information can be passed on to our successors-in-interest.

Urban Formmula may collaborate or engage with the trusted third-party service providers performing various functions for Urban Formmula such as hosting, server maintenance, website, database storage and management, email management, storage marketing, credit card processing, customer service and fulfilling orders for products and services that are purchased through the Urban Formmula website. With a view to provide you with customized services, Urban Formmula may share personal or possibly some non-personal information with these third parties.

Third parties may include web analytics partners, Urban Formmula app developers and ad networks. Urban Formmula may share information containing log file data and IP addresses to help them understand what type of advertisement you might like to see on the website, from which location you frequently visit the website, etc. This information may enhance your experience with Urban Formmula. The information is also used for auditing, research and reporting by Urban Formmula and its advertisers.

If required by the government or law enforcement officials or private parties, Urban Formmula may also disclose your personal and non-personal information. The decision will be taken at Urban Formmula’s sole discretion. The information may shared as a response to claims, legal process like notices or summons to protect Urban Formmula’s or the third-party’s rights and interests. The information can also be shared for the safety of public or an individual and to prevent or stop illegal, unethical and legally actionable activity. Urban Formmula may disclose information to comply with the laws, rules and regulations of courts or judicial authorities.

What is the process of information collection?

Urban Formmula collect personal information that is submitted by the user himself. The personal information may also be collected from the third-parties as mentioned earlier.

What does Urban Formmula do with your email address?

If you submit your email address to the Urban Formmula website, it suggests that you have given consent to receive emails from us. However, you are always free to unsubscribe from the Urban Formmula’s newsletters and emails.

Urban Formmula sends emails only to the individuals who have authorized Urban Formmula to contact them directly, indirectly or through a third-party. In no ways, Urban Formmula sends out unsolicited commercial emails that are most likely to land up in your spam.

If you authorize us to use your email id, you agree to allow us to use it for customer audience that generally targets social media sites like Facebook. It will be then used to display custom advertisement. Kindly note that, this applies only to people who have given consent to receive communications from Urban Formmula.

In addition to this, if you purchase a product from the Urban Formmula website, the email ID will be used to send you the details regarding your order such as dispatch, expected time of delivery, order number etc.

In case you provide your email address through the other medium, Urban Formmula may use it for other purposes stated above.

Note: We provide unsubscribe instructions with the emails. If you feel like opting out, you can read instructions sent at the bottom of each mail.

How long will your information stay in Urban Formmula’s database?

Your email address and other information are saved to offer you the best possible customized services and to serve aforementioned purposes. When the purpose is served, we may remove your information from our system and database. The same applies to the third parties with whom Urban Formmula might share your information.

Your information will be either removed or depersonalized when Urban Formmula does not require it to fulfil legal or regulatory obligations.

How does Urban Formmula protect your information?

Urban Formmula adopts best-practices to keep your personal information safe and secured when you purchase from the website or submit your details.

You are offered with a choice to use a secure server. When you opt to make an online payment, the sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology. The information is then encrypted into Urban Formmula’s payment gateway providers’ database. Kindly note that this information is only accessible by authorized personnel who are given special access rights. They are bound to keep this information confidential.

Once the transaction is over, the private information such as details of credit cards, social security numbers, financials is never saved.

However, Urban Formmula provides no guarantee that the information may not be accessed, disclosed, altered or destroyed by a breach resulting from the failure of our physical, technical, managerial safeguards.

Can there be an international exchange of your personal information?

Urban Formmula is an India-based company. The information provided by you to our website, or the information collected through our direct interactions with you or help services may be transferred to our offices, personnel or third-parties that might be located in other countries.

Kindly note that the information provided to Urban Formmula India can be hosted or viewed throughout the world. It includes countries that many not have strict laws or regulations for such data transfer.

If you agree to use any of the above, you willingly consent to the trans-border transfer and hosting of such information to the fullest extent allowed by the applicable law.

Is your information secure?

Urban Formmula takes utmost precautions to protect and secure your information. We have set physical, electronic and managerial processes to ensure that your information stays safe with us. We take every possible measure to prevent unauthorized access, ensure data security and user your information ethically and correctly.

However, no person or security system is foolproof. Sometimes even encrypted systems fail to serve the purpose. Additionally, some people may indulge in intentional crimes, fail to comply with the policies or guidelines or make mistakes that have far-reaching consequences.

While we can ensure you that Urban Formmula takes optimum care to protect your personal information, the company cannot guarantee absolute security. If under the applicable law, it becomes our duty to provide you with absolute security without exceptions, by agreeing to this Privacy Policy, you consent that you will measure our compliance with regards to intentional misconduct in an incident of a data breach, leakage or misuse of information.

I provided wrong information mistakenly.What should I do?

Human beings are susceptible to make mistakes. Considering this, we have made provisions to help you update information. However, it depends on the nature of relationship between you and Urban Formmula. Following the company’s internal employment policies, personnel may update or correct the information.

If you have mistakenly provided the wrong information, you can contact Urban Formmula personnel to

• Update or correct the personally identifiable information.
• Change preferences regarding communication or for the information received from Urban Formmula.
• Cancel your account on Urban Formmula website to delete personally identifiable information provided or maintained by you. However, it is subject to the below-mentioned paragraph.
• Cancelling your account or updating/correcting information, making changes or deletions does not have any effect on the information maintained by Urban Formmula, or information provided to the third-party by Urban Formmula in accordance with the Privacy Policy.
• To ensure the privacy and security of our users, Urban Formmula may take measures like requesting a password reset to verify your identity before granting access to the profile or making corrections to the existing profile.
• The responsibility of maintaining secrecy of the password and account information lies on the shoulders of the users (You).
• It is technologically challenging to delete each and every information belonging to you from the system. Urban Formmula maintains a back-up to protect information in case of data breach, cyberattack or data loss. Hence, a copy of your information still may exist in a non-erasable form in Urban Formmula’s data repository which might be even impossible to locate even for Urban Formmula.
• After you update, correct, change or delete information, Urban Formmula actively makes changes to the information stored in actively use databases and searchable media that is possible to the reasonable and technically practicable extent.
• As an end user, if you wish to update, delete or receive details of your personal information stored in Urban Formmula’s database, you can contact the organization that has received your information from Urban Formmula.

Instructions for personnel:

If you are a worker or applicant with Urban Formmula, the company collects information voluntarily provided by you. The information is further used for Human Resources purposes to provide optimum benefits to the workers and potential applicants.

Contact Urban Formmula if you wish to:

1. Update or correct your information
2. Change preferences regarding the communication or information received from Urban Formmula.
3. Receive information about you in Urban Formmula’s database.

However, kindly note that such updates, corrections, changes or deletions will not have any effect on your information already stored in Urban Formmula’s database or the information provided to third-parties by Urban Formmula in accordance with this privacy policy.

Sale of Business:

In the event of a sale, merger or asset transfer, Urban Formmula or its corporate affiliates or that portion of Urban Formmula or its corporate affiliates reserve all the rights to transfer information to a third party. This also applies in case Urban Formmula decides to discontinue its business, file a petition for bankruptcy or any petition of bankruptcy gets filed against Urban Formmula. Reorganization or similar proceedings will follow the same rules. However, it will be taken care of that the third party adheres to the terms of Privacy Policy.

Affiliates:

Urban Formmula can disclose information including your personal information to its corporate affiliates. The term ‘Corporate Affiliate’ refers to individuals or entities that directly or indirectly control Urban Formmula or vice versa. The control can be in the form of an ownership or otherwise.

In such cases, the terms of corporate affiliate’s privacy policy will be applied to govern your information.

Governing Law:

Kindly note that the laws of Government of India govern this Privacy Policy excluding the cases of conflicts of law.

The dispute regarding the terms or breach of Privacy Policy will fall under the jurisdiction of Indian courts. However, individuals having rights under privacy shield or the Swiss-US framework will be treated as exceptions.

This agreement, and your website usage will be governed by the laws of India excluding the conflicts of law. Also bear in mind that various local, state, national and international laws to will be applied to your website usage.

It is essential to agree to the Privacy Policy before using the Urban Formmula website. If you disagree, kindly steer away from using the website or any of the Urban Formmula services. If you continue to use the website, engage directly with Urban Formmula even after Urban Formmula introduces changes to the Privacy Policy, it signifies that you have accepted the terms of Privacy Policy, including the recent changes.

Your Consent:

We wish to ensure that you know what is being set when you visit the Urban Formmula website and how it is going to be used. Therefore, we regularly update our Privacy Policy.  Activities like your website usage, account registration, purchase through the website mean that you consent to our privacy policy and its terms.

Links to other websites:

Kindly note that the Urban Formmula’s Privacy Policy applies only to the services. However, services may have links of other websites that are beyond Urban Formmula’s control.

Urban Formmula takes no responsibility for the accuracy of the content or opinions posted on these websites. They are not monitored, checked or investigated by Urban Formmula.

Also note that if you visit another website through the link provided on the Urban Formmula’s site, the moment you leave Urban Formmula’s website, Privacy Policy of the other website will be enforced. Urban Formmula’s Privacy Policy will no longer be in effect.

Your browsing, interaction with any other website than Urban Formmula’s is subject to that website’s rules and policies even if their links are posted on our website. Kindly note that these third parties may collect your information through cookies or other methods.

Advertising:

Kindly note that the Urban Formmula’s website might contain third-party advertisements having links to other websites. Urban Formmula takes no responsibility or liability for the accuracy or the suitability of the content or information provided through these websites or advertisements.

Advertisements play a crucial role in helping websites provide free services. While Urban Formmula takes utmost care to ensure that the ads are safe, unobtrusive and relevant, sometimes it might turn out to be otherwise. Urban Formmula does not take responsibility for that.

The advertisements displayed on Urban Formmula’s website should not be considered as endorsements or recommendations by Urban Formmula. We take absolutely no responsibility for the quality/reliability of the product/services displayed in the advertisements.

Cookies for advertising:

Cookies are used for tracking online activity on the website over a period of time. They are used to display advertisements that you might find effective or relevant. In other terms, this is known as interest-based advertising. Cookies play an essential role in preventing same ad from reappearing annoyingly and repeatedly. Thus, cookies personalize and enhance advertisement viewing experience. Advertisers will not be able to reach the target audience without cookies, or to track the performance of the advertisement.

Cookies:

Urban Formmula uses ‘cookies’ to identify the areas of website frequently visited by you. A cookie is a data stored by the web browser to your internet-connected devices such as computer or mobile phone.

Urban Formmula uses cookies to provide you with seamless browsing experience. Their use is non-essential for us, but with their help we can provide you with advanced functionalities of the website like videos. So, if in your browser settings, if you disable cookies, you might not be able to access videos or other features of the website.

Without cookies, Urban Formmula might not remember that you have previously visited the website and which section of the website you have liked the most.

Rest assured that your personally identifiable information is never placed in cookies.

What happens if you block/disable cookies and similar technologies?

Your browser provides you with an option to block cookies or similar technologies. However, if you do so, the website might not function properly and you might not be able to utilize its features and services in the best possible way.

Also, by blocking Cookies, you may lose saved information like login details, site preferences etc. Different browsers offer different layout options and controls to their users.  Without cookies, you might not be able to save your login details, site preferences.

If you wish to delete the cookies you can go to your browser settings. You can find more details about the cookies in the browser’s help menu.

Remarketing:

Remarketing is a practice of serving ads to people who have already visited the website. It is also referred to as remarketing or retargeting. In simple terms, it is like following the website users around the internet.

Payment details:

Urban Formmula understands the sensitivity and importance of this information. While paying through credit card or other digital payment process, you may provide us with sensitive details. Urban Formmula is committed to protect this information in the most secure manner possible.

Kid’s privacy:

Strictly note that Urban Formmula’s products and services do not intend to address anyone under the age of 13.  Knowingly or deliberately, Urban Formmula does not collect personally identifiable information from anyone under the age of 13.

If you are a parent or guardian, and if you come across that your child has provided us personal data with or without your knowledge, kindly contact us. In case Urban Formmula comes to know that it has received personal data from under 13 user without parental consent, the data will be removed from the server at the earliest.

Changes to Privacy Policy:

Urban Formmula may change service and policies to ensure that transparency is retained in services and policies. Before introducing changes to our Privacy Policy, we will notify you unless it is absolute necessity or the law’s demands to make changes with immediate effect. Otherwise, Urban Formmula will provide you an opportunity to review it before they come to force.

If you continue using the services after the updated Privacy Policy, it will be considered that you agree to the changed terms and conditions. If you disagree, you can proceed to delete your account.

Third-party services:

Kindly note that Urban Formmula may display data, information, application or other services from third-party websites or services collectively called as “Third-party services”.

By agreeing to these terms and conditions, you acknowledge that Urban Formmula takes no responsibility for the quality, accuracy, completeness, recency, validity, copyright compliance, legality, decency or any such aspects of third-party services.

Urban Formmula shall in no way be held responsible for the interaction, transaction or engagement between you and any third-party services.

Third-party services are provided to enhance your website surfing experience and you are advised to access it at your own risk. Your using third-party services will be a subject to their separate terms and conditions. Urban Formmula’s conditions will no longer be effective.

Facebook Pixel:

It is important for Urban Formmula to measure the impact of advertisement by understanding the viewer’s action. For this, Urban Formmula uses analytics tool called Facebook Pixel.

Advertisers can use the tool to check whether their ads reach the right audience. While using the service, the tool collects data from the device. However, it will be done in accordance with its Privacy Policy.

Technologies used for tracking:

Cookies:

It is used for performance and functionality enhancement of the Urban Formmula website. It is non-essential. Without cookies, users might not avail certain functionality of the website like videos or logging in with saved details.

Contact us:

In case of a query, kindly reach out to us on:

Email: shubhlabhahd@gmail.com
Link: www.urbanformmula.com
Phone no: +91 90999 12510
Address: Godown No 14, Property No. 2072, Shreeji Estate, Nr. Ashapura Hotel,
Nr. Water Tank, Aslali By-pass Road, Aslali, Ahmedabad-382427